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Sometimes things coincide unintentionally to come together in a way that ultimately makes the most sense. Such serendipity is at play with Anna Fox Rochinski\u2019s upcoming solo debut Cherry<\/em> (out March 26 on Don Giovanni Records<\/a>), of which she shared the title track and video last week. Rochinski is perhaps best known as a vocalist and guitarist for psych rock four-piece Quilt<\/a>. Few sonic elements of that band remain on this latest offering, which is a product entirely of Rochinski\u2019s own mind: plucky 70\u2019s art funk shone through the lens of some very specific contemporary pop influences, among them Madonna, Midnite Vultures<\/em>-era Beck, and Robyn\u2019s 1995 debut.<\/p>\n\n\n\n Although Rochinski acknowledges that \u201clyrically my record is rather sad,\u201d it doesn\u2019t feel or sound that way. As evidenced by \u201cCherry,\u201d it\u2019s fun and funky, an amalgamation of futuristic sound effects, wiry guitar riffs, and the fizziness of pop music. \u201cHonestly, pop music is something that I\u2019ve always loved my whole life, and I kind of need it now more than ever, if that makes sense?” she says of this shift. “Pop music is almost medicinal in a way. Maybe not medicinal, but what I need. It\u2019s an effervescence that I have to have right now. And it\u2019s extremely fun. And I just recommitted myself to the pursuit of fun.\u201d<\/p>\n\n\n\n Shooting the video itself became part of the pursuit. Shot in Arizona by director Alex LaLiberte (OTIUM) and styled by Dani Bennett, we\u2019re presented with three different characters. One floats around her house wearing a flowing silk robe (designed and sewn by Bennett herself) and drinking a green juice, perhaps the idyllic version we all wish to embody during this time at home. Another is a business woman presiding over an empty conference room, her turquoise pants, scrunchie, and the furniture all mirroring each other by accident (there\u2019s that serendipity again). The third dances around a semi-abandoned shopping mall in the sun, light and carefree in her yellow pants.<\/p>\n\n\n\n