Chris and Amy Dickman of Jersey Shore Indie label Little Dickman Records have been taking good care of bands in Austin for five years now. Their unofficial events showcase badass touring bands from all over the country as well as the bands with releases on their label. We talked to them about how the festival has changed over the years, the challenges of being a promoter at SXSW and why they keep coming back.
AF: Tell us about your showcases and some of the bands you’re most excited to see this year.
LD: This year is our 5th year in Austin throwing unofficial SXSW Rock or Die showcases and we can’t believe it! We have two unofficial showcases and six bands we have worked with are OFFICIAL SXSW showcasing artists this year! That’s huge.
We are stoked for Wednesday 3/15, Hard Luck Lounge, nine bands, including Stuyedeyed, Grim Streaker, Pink Mexico, Ex-Girlfriends, Dentist, Gustaf, Old Lady, John Wesley Coleman III, and Shred Flinstone.
Saturday we are teaming up with our favorite friends over at CoolDad Music and Garden State Beardos to bring a killer Day party to Valhalla w/ The Gloomies, Dentist, Lee Bains III & The Glory Fires, BOYTOY, Kino Kimino, High Waisted, Sharkmuffin, Honduras & Fruit & Flowers.
AF: What’s your favorite food truck at SXSW?
LD: This is gonna sound very lazy, but every year I find one I like, and I either forget the name of it or I remember and when I come back the next year it’s in a totally different place (maybe ’cause its a food TRUCK?) so I don’t make it back. But at least we are finding a new one every year. Just a few I remember: Valentina’s Tex Mex BBQ, Tapas Bravas, the killer breakfast taco truck that used to be on East 6th but now I can’t find….
AF: How did you get started booking showcases at SXSW? Why do you keep coming back?
LD: We just decided to go for it and take the chance. Even though no one really knew us yet, we didn’t care – we wanted to get out and be a part of something, so we said F-it and it paid off! We met many wonderful people down there. If we hadn’t started going our lives would be much different.
AF: What are your favorite and least favorite SXSW memories? Does it get easier or more difficult booking and taking care of so many bands each year at SXSW?
LD: My least favorite memory is showing up to a venue and them not having a sound system when we were told they had a top of the line system, so the fall out that happened after that wasn’t my fav.
A great memory was asking INVSN with Dennis Lyxzen of Refused to play and they showed up and put on a hell of a surprise show! Also, getting to meet the Mrs. Magician dudes. I think just getting to hang and see people we’ve worked with play great shows is the best feeling ever.
AF: How has the festival changed over the years and what would you like to see more or less of this year or in the future?
LD: The first year we were there it had HUGE acts – I think it was the year Lady Gaga, Kanye, etc. were there. I think it had gotten out of hand. There was also a bad accident that killed someone. Since then I have seen it become a little more more up-and-coming acts instead of trying to pack in the big names, which obviously feels better to us. It also gotten warmer each year….we will see what happens this year!
I’ve been called a masochist for going to Austin, TX’s South By South West festival so many years in a row. SXSW 2018 will be my eighth return trip and this year I’ll be an official artist with all three of my projects – Sharkmuffin, Ex-Girlfriends and Kino Kimino – totaling 17 sets in five days. Aside from the direct coffee IV I’ll be dragging around with me during the week, I’ll be taking my vitamins, (maybe) avoiding day drinking and eating at a lot of food trucks.
Navigating the music industry’s spring break for the first time can seem like a daunting task, so to help ease your South By South Stress, we talked to festival rookies Def.Grls and veterans Dentist, Leggy, and Boytoy, who have each made as many return trips to Austin as me.
Def.Grls (Brooklyn, NY)
AF: What about SXSW are you most excited about?
Mark: I’m most excited for all of the rock and roll, all of the debauchery, for all of the drugs, for all of the emotions and that I’m gonna win the official Def.GRLS tour game: The Great American Hero’s Quest; The Race for Badger’s Cup!
Craig: I’m most excited to visit the city of Austin for the first time. I’m excited for my first ever SXSW experience. I’m excited for Mark to do all the drugs and feel all the emotions. And I can’t wait to win the official Def.GRLS tour game: The Great American Hero’s Quest; The Race for Badger’s Cup!
Hannah: I’m most excited for my first ever tour and that I get to be with the GRLS! I’m also excited to play a house show on the way at Carl Fike’s house in Little Rock!!! I’m also most excited by how Craig is already negative points in the official Def.GRLS tour game: The Great American Hero’s Quest; The Race for Badger’s Cup!
AF: What was booking your first tour like?
Craig: Hannah was the mastermind behind this tour so we’ll let her field this one.
Hannah: It was really confusing and hard and fun! And mostly successful due to the kindness of strangers on the internet. I went to bandcamp and listened to, like, infinity bands in the different cities that would maybe make sense to stop at along the way, and when I found one I really liked, I reached out being like “Hey, you wanna be friends??” And they all put me in touch with a second or third or fourth person who helped us set up all the shows along the way. So freaking cool and friendly.
AF: What SXSW shows are you playing?
Def.GRLS: We’re playing 4 unofficial showcases in Austin! Starting things off with a daytime set on Wednesday the 14th at the 6th annual Uglyfest at Cherrywood Coffeehouse and then playing again that night at the Nochebuena in Space party at Stay Gold! Then on Thursday the 15th, we’re playing on the Midcoast Takeover stage at Shangri-la (where Hannah’s brother is running sound!). Then on Saturday the 17th we’re going to wrap up our time in Austin at the Indicate Interest day party showcase at Hops and Grain!
AF: How are you going to pass the time on the road on your way to Texas?
Craig: We love to do Madlibs, listen to Aqua…
Mark: …pray to Ihop (rule #23 in the official Def.GRLS tour game: The Great American Hero’s Quest; The Race for Badger’s Cup!)
Craig: …gossiping about our frenemies. But mostly participation in the official Def.GRLS tour game: The Great American Hero’s Quest; The Race for Badger’s Cup is very demanding of our mind, body and soul.
Hannah: So true. The official Def.GRLS tour game: The Great American Hero’s Quest; The Race for Badger’s Cup tests each GRL’s mental, physical and psychic strengths. It says so right on the first page:
Mark: Hannah’s in the lead. But I’m gonna win. 4glory!!
Dentist (Asbury Park, NJ)
AF: What’s your favorite food truck / venue in Austin?
Our experience is somewhat limited at this point, but when we were there in 2016 we really enjoyed playing at the Hard Luck Lounge because they had a great outdoor section and a food truck outside with very tasty snacks. We always like playing outside when it’s nice out.
AF: What’s the craziest thing that’s happened to you at SXSW?
One of the days when we were hanging out and drinking, we ended up at some cowboy bar and this older guy, probably in his 60s or 70s, asked me to square dance with him. Turns out he must have been a professional or something. Even though I frequently line danced to “Achy Breaky Heart” in middle school during gym class, I couldn’t keep up and had to sit down after 15 minutes or so. Not sure how crazy that is, but it’s a funny memory that comes to mind.
AF: What are your tips for surviving SXSW?
I think it’s all about a mindset. Normally at a certain point you would say to yourself, “I’m tired, time to go home,” but you just have to tell yourself that it’s only one week, and you can find time to sleep at some other point in the future.
AF: What showcases are you playing, and what showcases or bands are you the most excited to go see?
Our official showcase is at BD Riley’s on March 15th at 10pm. Then we are playing two awesome unofficial shows with amazing lineups; the first one is March 15th starting at 4pm at Hard Luck Lounge and is presented by Little Dickman Records, the other is presented by Little Dickman Records, CoolDad Music, and Garden State Beards and is at Valhalla on March 17th starting at 11am. We are down to take on more stuff, so if anyone reading is doing a showcase and wants to reach out, go for it! We are really excited to see Wavves, Andrew W.K, Sharkmuffin, Parrot Dream, Fruit and Flowers, Ex Girlfriends, Pink Mexico, Beams, Albert Hammond Jr., Anna Burch, High Waisted, Kino Kimino, Boytoy, Grace Vonderkuhn and a bunch more I’m sure.
Boytoy (Brooklyn, NY)
AF: What’s your favorite food truck / venue in Austin?
Hotel Vegas always has rad stuff going on. If we’re not playing a show we usually end up just hanging around there. We love the Bloody Marys at Rio Rita’s. Cheer Up Charlie’s is always a good show. And Spider House.
AF: What’s the craziest thing that’s happened to you at SXSW?
Chase: I MET MY TOP HEROES IN THE SAME DAY! I woke up and saw Michelle Obama speak on a panel, kissed Iggy Pop’s hand, saw the late Leon Russell play, and ran into Erykah Badu like three times.
Sara: Glenn and I did acid and watched Jacuzzi Boys play at Hotel Vegas. Everyone around us was so drunk and destroying the tree in the yard and that’s where I think it went downhill for Glenn. We went to see Sheer Mag play a show on a foot bridge at like 2am. The bridge was definitely swaying and Glenn kept checking the date the bridge was constructed thinking if it was gonna collapse she had her exit plan.
AF: What are your tips for surviving SXSW?
Adderall and day drinking. Don’t try to overachieve on show hopping. It’s usually better to pick a showcase and stay put for a few hours to avoid all the chaos.
AF: What showcases are you playing and what showcases or bands are you the most excited to go see?
This year is going to be crazy for us! We’re doing Burgerama, Wienermania, Desert Daze, Pond Magazine, Cult Citizen, Quit Your Day Job, Onward Indian, Little Dickman, Siren Sounds, Panache Hangover, and a couple of house parties.
Our schedule is so crazy that I’m not sure we’ll be able to have much free time to see other shows! Basically just the bands that will be playing right around our set times, so it’s cool most of them are our friends. We’ve found it’s better to stumble into thing rather than try to plan a schedule. The random finds are always the most gratifying. Chase wants to catch Princess Nokia.
Leggy (Cincinnati, OH)
AF: What’s your favorite food truck / venue in Austin?
I really like the Whip In! We played there one SXSW – it’s a corner store, bar, venue, and Indian food restaurant combo. Pretty dank. Spider House and Cheer Up Charlies are also really great and beautiful.
AF: What’s the craziest thing that’s happened to you at SXSW?
We once rented a one bedroom apartment with three other bands, and that also included their assorted roadies, pals, and makeout partners. It was something like 22 people in there. Pretty amazing that anyone found a place to smooch! ;)
AF: What are your tips for surviving SXSW?
Go with the flow. Don’t be stressed if you can’t stick to a laid out plan of bands you want to see – things are crazy but fun! Always budget more time than you think you’ll need to make it to shows, especially if you’re playing. Austin is HOT! Bring sunscreen and summer clothes. Talk to everyone and make friends. You’ll probably see them again next year!!!
AF: What showcases are you playing & what showcases / bands are you the most excited to go see?
Shows Leggy is playing:
3/12 Strange Brew at Volstead Lounge @ 5:45pm
3/13 Ground Floor Booking showcase at Love Goat @ 7pm
3/13 Room 484 Showcase at Fine Southern Gentlemen @ 11:45pm
3/14 Outer Orbit Booking Showcase at Stay Gold @ 11pm
3/15 Grey Estates Showcase at Voodoo Donut @ 3:30pm
3/15 That’s What She Said Showcase at 1811 Rosewood @ 8pm
3/15 Howdy Gals Showcase at Hole in the Wall @ 10:30pm
3/16 Escapes House Party @ 5pm
3/17 Burgermania at Hotel Vegas @ 5:45pm
3/17 Howdy Gals Party at Beerland @ 10pm
I’m most excited to check out the Old Flame Records Showcase at Swan Dive on 3/17 to catch some pals from Cincinnati (Lung and Dawg Yawp). I also really want to catch Say Sue Me (from Korea) because we are touring with them next month!
Make your band’s first or fifth trip to SXSW easier by…
Finding your place to crash well in advance. Airbnbs can be $600 (or more!) a night. If you’re stuck sleeping in your van, there’s a nice lobby at the downtown Hilton where I’ve taken many mid-day naps while charging my phone.
Packing Light. You’ll be out all day, so other than your music equipment you’ll only want a light (possibly free if you’re official) backpack.
Putting your name, phone number and/or some kind of unique look on all your gear. There are so many bands’ shit lying around, it’s good to be able to easily and quickly identify your own stuff.
Keeping business cards & stickers handy.
Making time to see bands you wouldn’t normally see in your hometown. SXSW is all about the parties, but it’s also a great time to network and connect with folks from DIY scenes in other cities.
Drinking lots of water. SXSW is one massive day drinking contest. You can win if you remember to hydrate!
Vanessa Silberman is nothing less than a super human. She has been on the road since January, totaling about ten tours solo, as a two piece with LA transplant via Madison drummer Dave Boson, and as a three piece (the Vanessa Silverman Band) featuring Reed Mullin of Corrosion of Conformity and musician/producer Mikel Ross. She’s also toured as a two piece with Jimmy Dias of San Francisco band The Love Dimension, featuring their friends and different musicians from around the country.
Silberman only took one week off to record a band in Chicago in February (she’s also an engineer/producer!) and also a few weeks off to write and do pre-production work. Of her 200 shows this year (including TV/radio/press ops), for 75 of them Silberman was on double duty playing drums for The Love Dimension and for a few of those shows she even played a third set backing Boston rocker Carissa Johnson.
Top 3 Cities: That’s hard!! Ok right now Los Angeles, Shreveport & Boston
Favorite gas station and fast food chain: Buckeys, Wawa, Cumberland Farms, Loves, Panera Bread, Chipotle
What’s the craziest thing that happened to you on tour this year?
There are so so many crazy things that happen on tour… My top crazy story and positive outcome was probably when me and Jimmy played in El Paso and had to get to Fort Worth for a show the next night so we had to drive after the show. We were driving, I fell as sleep and at about 5am Jimmy woke me up and noticed something wrong with the van (it wasn’t going past 50 miles an hour). We ended up finding a mechanic a few hours away in the middle of Texas (praying the car would get there as we drove), slept a few hours til they opened and found out the whole engine needed to be replaced but they couldn’t get the engine ordered and received til four days later. There was no place to rent a car in the entire town! We couldn’t believe it. So we had no choice but to drive the van on the highway as slow as we could and pray we could get to the nearest town with a car rental, leave the van to be fixed and come back and get it. Amazingly we did and just barely made our Fort Worth show (we were supposed to open but instead closed the night!) and then played four other shows the next few days in Texas. We drove back East after the car was fixed and just made it to our Houston show. We never missed one show or had to cancel!
What is your most favorite and least favorite thing about DIY touring?
I love connecting with people, fans and other artists on a very intimate level when it’s smaller DIY shows. The connection is so direct. It’s also absolutely one of the most fulfilling things I have ever felt because I pretty much do everything myself (booking, driving, marketing, social media, performing, etc.) on my solo tours. When you do it alone, at least for me, I find a belief in my music, in what I do. I’m willing to drive any amount of miles and put in any amount of work to share that. I feel empowered and I hope other artists read this and know if they’re willing to put in the work they can tour too!
The least favorite thing is at times it’s a bit difficult to balance other things in your life – personal time, personal care and relationships – because the work load is unreal, especially if you are constantly touring. It’s such a particular lifestyle and most people aren’t willing to put in the work and you really notice it when you play with other artists around the country when you tour so much. But I’m so grateful and feel lucky every day that I can do this.
Vanessa Silberman Tour Tips
For bands who are just starting out, start with weekend runs around where you live. I recommend planning a tour three months in advance; if you’re gonna do your own press, announce shows four or five weeks in advance. For more info and touring tips, indieonthemove.com is a great touring database, and you can also check out my artist development label Adiamondheartproduction.com.
The Accidentals (MI)
187 shows
30 weeks
The Accidentals have averaged about 240 shows a year for the past 3 years, but even after chilling out a little bit they still are the second highest DIY touring band on this list! They’ve hit every state in the U.S. except Hawaii and Alaska, finding and developing their audiences where their music resonates the most. It takes a while to find where a new band’s biggest support will be and The Accidentals are touring smart by hitting the places who demand them the most!
Top 3 Cities: That’s a tough question. We have more than three. If we had to choose though, it’d be Denver, Grand Rapids, and Chicago. We kind of have homes away from home in those cities and people very organically support live music and turn out for our shows. They also have really great restaurants (the food is important to us). The venues in those cities feed us well! Phoenix, Albany, Ann Arbor, Seattle, Boston, Austin, Columbus, Fort Wayne would be in the top ten.
Favorite gas station and fast food chain: Every time we see a Sheetz, everyone in the van collectively cheers. They have decent sandwiches and coffee in the dead of night. As far as fast food is concerned, we try to avoid it. We let ourselves have ONE Taco Bell stop for the entire tour. One really great thing about our fans is that they know we are really trying to stay well on a 70 day tour so they’ll send us Panera gift cards and Whole Foods cards in the mail…so we’ve seen a lot of Panera and Whole Foods – thankful for that.
What’s the craziest thing that happened to you on tour this year?
We have put 230,000 miles on Black Betty in the last three years. On the last tour she broke down 4 times and we lost our brand new trailer. The craziest breakdown was at the peak of Vail pass, an hour and half from Denver, at midnight. We stopped to cool down before heading down the mountain pass and the van computer shut down the vehicle completely due to overheating. We lost all the power (including the lights). There were semi-trucks flying by us 70mph and they couldn’t see us, because we were in a black van in the middle of the night with no lights. Luckily, we got ahold of a 24 foot bed tow truck, and the driver stuffed all 7 of us (band and crew) into the cab, with the van and trailer and all our gear on the bed and flew down the mountain at 85mph scaring the crap out of our tour manager in the bucket seat. We made it to Denver at 2:30am and then proceeded to drop the van at a GMC dealership to get fixed, only to be swarmed by police who thought we were stealing our own van! We finally made it to our host home an hour or so later. Thankfully, our “host mom” made us pizza and gave our manager tequila (at that point, she really needed it).
What is your most favorite and least favorite thing about DIY touring?
Touring is living in extremes all the time. The best part is definitely traveling the country, seeing amazing landscapes and meeting amazing people. It really allows us the opportunity to experience things we’d never get to do if we didn’t play music full time. Our least favorite things about touring are gas station bathrooms and missing time with people back home. We exist on the opposite schedule of everyone we love, and it can be really hard to maintain your relationships along with keeping yourself emotionally, physically and mentally healthy on and off the road. In the end, it’s really important to prioritize, balance, and manage your time wisely.
Here’s a comprehensive bullet list of things you’ll need to bring on tour and prepare ahead of time.
EZ Pass – so your van can fly through those tolls with no time to waste.
GPS – because we’re directionally challenged.
Hotel Chain Memberships – so you can get hotels for a discount or rack up points.
AAA Roadside – 8 breakdowns on the last tour. We’re on a first-name basis with them now.
Neck pillow
Podcasts – We recommend Song Exploder, RadioLab, 99% Invisible, and Meet the Composer.
Books – Start reading a book on the road and make sure you still have some chapters left of it when you get home. It builds consistency from one part of your life to the other.
Waze App – This app will show you what kind of construction work and traffic jams are along the route.
Expedia App – Adding up these points will get you flight/hotel discounts.
AirBNB – Homes away from home!
Trip Advisor – They always list the coolest restaurants.
Google Maps – Just in case your GPS stops being nice or you’re in Canada.
Water bottles – It’s good to have one that you can use over and over, but just in case you lose it, keep a 24 pack of extra waters in the van.
Protein bars
Some sort of multi-tool – Mine is one I got for $10 at a Cracker Barrel in Pennsylvania. It has a hammer on it!
Some general advice: Book your hotels before midnight. Advance your shows a week out. Check the venues’ websites to make sure your times are right, and to find out who was booked alongside you. Carve out some sight-seeing. Be honest with each other. Ask for what you need.
(Interview by Sav Buist)
The Coax (MN/NY)
116 Shows
18 Weeks
I met The Coax and their incredible purple velvet tour van this year at SXSW. They came to all the Little Dickman Records showcases, stayed on the ranch in Austin with us, and soon after they released a split 7″ with High Waisted on LDR and did another massive six week tour. These guys are the sweetest down-to-Earth dudes who will play slap the bag around a camp fire any day.
Top 3 Cities:We have been fortunate enough to have more cities that we enjoy playing than cities that we don’t. I think New York, Los Angeles, and Minneapolis are the big three for us, but we have met some of the most amazing people in unassuming towns like Lawrence, KS, Fayetteville, AR, Sioux Falls, SD, Saratoga Springs, NY, Springfield, MO, Denton, TX.
Favorite gas station and fast food chain:Wawa takes the cake on this one. The buffalo chicken mac and cheese has fueled us through quite a few night drives.
What’s the craziest thing that happened to you on tour this year?
I feel like all of the (negative) crazy stuff happened to us in our first year of touring. We were a little more reckless then. Not so experienced on the road. I think it’s crazy how many awesome bands we got to see and become friends with this year. The number of towns we got to explore that we’ve never been to. The amount of burritos we ate. We saw the Atlantic, Pacific, Gulf of Mexico, and Lake Superior… twice! We went to five different Six Flags. We played right AFTER King Gizzard at Mohawk in ATX. Now, that’s fucking crazy.
What is your most favorite and least favorite thing about DIY touring?
The best thing about DIY touring is definitely the intimacy. It’s all about the hang. I feel like that is something that is missed on the bigger stage. The relationships you make with fans, promoters, and other bands doing it yourself are incredibly valuable and satisfying.
The worst thing about DIY touring is definitely being broke. That shit sucks.
The Coax Touring Tips
Work hard. Don’t give up. Make it happen. If it’s truly what you love to do then you will find a way. Sleep in the van. Get dirty. Make sacrifices. Make friends. Make rad music. Drink Hamms.
It’s no secret Fruit & Flowers are my buds. We went on tour together last February with my band Ex-Girlfriends, driving from Brooklyn to California in less than four days, touring up the West Coast and then driving straight from our final show in Seattle, WA to Austin, TX (I got off the bus is LA), only making one stop for the night at their drummer’s sister’s house in San Francisco. They’re the only band on this list that is also on Oh My Rockness’ Hardest Working Bands in NYC of 2017 list, which seems like an impossible feat.
Top 3 Cities: Ana Becker: Other than New York? I’d say Athens, GA, Toronto, and either Nashville or Chicago.
Jose Berrio: Austin is also really fun.
Caroline Yoder: Athens Certainly. Nashville has its moments. Chicago. Canada, at large.
Favorite gas station and fast food chain: AB: Favorite gas station chain is Love’s – one time I left my wallet in one, and they found it and mailed it back to me, everything still inside!
CY: Not a big fast food person. Does Waffle House count? Definitely Waffle House. We can usually make Subway or Taco Bell work in desperate measures. Gas stations in old towns are the best. Any gas station with coffee and a decent bathroom must not go unappreciated.
Lyzi Wakefield: Allsups has the best burritos.
JB: My favorite gas stations are always the smaller ones, usually surrounded by trees or old houses in the middle of nowhere. I particularly remember one in a tiny solitary town called Blakesburg, in Iowa. Great characters.
What’s the craziest thing that happened to you on tour this year?
AB: I’m sure I’m forgetting many crazy moments, but the one that sticks out the most in my memory is when I made a cop shake my hand in the middle of the night in Oklahoma. I won’t get into the surrounding circumstances, but that was a REALLY close call.
LW: Night swimming in Athens. Driving from San Fran to Austin without rest.
JB: Somebody stole my backpack with a lot of stuff in it (including my passport) at a SXSW show. The next day a random woman messaged me on Facebook claiming she had found my passport. We set a meeting at a gas station on a highway near to where I was and I got it back.
Also, on our West Coast Tour the drummer of the other band we were touring with quit in the middle of the trip, so I had to fill in for the remaining shows. It was fun.
What is your most favorite and least favorite thing about DIY touring?
AB: I have so many favorite things. I love the feeling of freedom, and when it’s all going well, feeling like the band is a team and that together we can do anything. Something about seeing a road stretched out ahead is very inspiring in that way. I love playing music in a new city every night, the people you meet, and the special bonds you form that way. My least favorite thing is the significant strain on my mental health. It also makes me sad to be apart from my partner.
LW: Favorite: we do it by our own standards and terms. Seeing old friends across the country. Least favorite: it’s almost impossible to make $$.
JB: I like the uncertainty of not always knowing where you are going to sleep. That usually leads to meeting super nice people and seeing really cool places. Least favorite thing is, as Lyzi said, how hard it is to make money.
AB: Eat some vegetables occasionally and attempt to exercise. Keep journals. Read books in the van instead of messing around on facebook. Don’t freak out. Check the spreadsheet!!!
JB: If you have an analogue camera, make sure to check if it has batteries before you start taking photos. Last tour I shot four rolls that came out blank after developing. Also, as Ana said, keep journals. Make copies of important documents and put them in safe places (in case somebody steals your backpack).
CY: Go to a good grocery store and stock up on necessary food and beer. Keep extra pillows, batteries, tools and blankets handy. Change the oil on time. Have a decent stereo and listen to good podcasts and explore fresh music, new and old.
LW: Maintain a good attitude. Read. Take your space if you need it. Do your own thing now and again.
High Waisted
Over 100 Shows
10 Weeks
I was lucky enough to catch High Waisted and The Coax play their the final show of a six-week run together in Saratoga Springs, NY at a small jazz bar called One Caroline. The last day of tour can sometimes be the worst – everyone is exhausted, possibly sick of each other and eager to get home. Even if this were the case, it didn’t affect their fun, high-energy show one bit. They play 100% no matter what. This really comes as no surprise as they’ve been named the ‘Best Party Band’ by GQ and host an annual rock ‘n’ roll booze cruise in NYC that is highly recommended!
Top 3 Cities: We love Austin, D.C. and Chicago. But our favorite state is Ohio!
Favorite Gas Station & Fast Food Chain: I have an unhealthy love for Taco Bell and they have options for all dietary needs. Wawas are the best gas stations!
What’s the craziest thing that happened to you on tour this year?
We were never late and managed to stay healthy and happy. But there were other memorable moments. We retired our first tour van after 350,000 miles, we watched the sunset sitting on top of a giant dune in white sands, we saw a man get arrested for assault in Texas, we spent two days in a double-wide trailer in Kentucky when our van broke down (thanks to the kindness of strangers), we went skinny dipping in the Pacific Ocean for my birthday, we survived getting hit by another car going 70 mph at dawn in Alabama and we drove through Death Valley in the summer with no AC.
What is your most favorite and least favorite thing about DIY touring?
My favorite thing is the faith we place in strangers all over the country. Tour is one big trust fall. Perhaps I’m jaded but the kindness and support we’re met with will never cease to amaze me. My least favorite thing about DIY touring is the lack of accountability. If a venue owner or promoter is a total sleazebag there’s not really a network in place to protect you or other bands from facing the same bad fortune.
High Waisted Tour Tips
Bring a cooler and grocery shop. Always have baby wipes and paper towels in the van. Use sites like Priceline to score cheap hotels after shows – bonus if you can book ones with pools and hot tubs. Always bring valuable gear in overnight or have someone sleep in the van. Don’t travel with drugs. Don’t drink and drive.
Pre-download movies and albums to your phone for dead zones. Make yourself read and write every day. Be kind to your bandmates even if you’re cranky – the group morale is always more important than your own. Put the group first and they’ll take care of you. Play every show at 100%, even if there’s only eight people watching – they still deserve your best performance. Treat tour like vacation; find fun things to sightsee in every town so your days are more than just time spent in bars. Take photos and keep a journal. Lastly, stay grateful and appreciative of your opportunity.
(Interview by Jessica Dye)
A Deer A Horse (NYC)
99 Shows Booked and 95 Played
(4 cancellations due to Hurricanes Irma and Harvey)
16 Weeks
I met A Deer A Horse in 2016 in Nashville during the peak of my mid-tour drunken meltdown triggered by leaving my tote bag with my wallet and everything else important to me inside of it at a gas station somewhere between Georgia and Tennessee (which was later sent to my mom’s house by a good samaritan). A Deer A Horse’s music is dark, sludgy and serious but by hanging out with them that night and the following day they helped to cheer me up and pull me out of that unhappy situation. Thanks guys!
Top 3 Cities: We have 4 because we’re too keen….
Austin, TX: it’s a great scene filled with close friends. The audiences are always massively supportive, and they really seem dedicated and attentive.
Chicago, IL: one of the best scenes in US with crazy spaces to play. You can definitely feel a unique scene when you’re there, which isn’t always the case in big cities.
Norfolk, VA: a hidden gem for us. The audiences are always amazing and supportive, and we’ve made a lot of good friends there since we played our first gig in town.
St. Louis, MO: STL feels like a city on fire. It’s a city that really comes together in hard times. The city is going through a lot of internal struggles, but when you’re there you feel like part of the scene, which feels like one big family.
Favorite gas station and fast food chain: For gas stations, Tim Horton’s in Canada is a rad hoser delicacy. For food, we normally buy groceries at Trader Joe’s or local markets/co-ops to save money and eat healthy. But we did drunkenly indulge, once or twice, in Taco Bell – except Dylan who was probably eating trail mix.
What’s the craziest thing that happened to you on tour this year?
It was like the Forrest Gump/current events tour of 2017. We were on the West Coast for the wildfires, in Salem, Oregon for the solar eclipse, Texas for Hurricane Harvey, Florida for Hurricane Irma, and St. Louis for widespread protests against rampant police brutality/corruption.
We also camped at Saddlehorn Canyon at Colorado National Monument. It is one of the most breathtakingly beautiful places we have ever been. We also got to swim in the most beautiful conditions at Pensacola Beach one day before Irma hit Florida. It was surreal – you would never have known a hurricane was looming just hours off the coast.
What is your most favorite and least favorite thing about DIY touring?
Our favorite is the research you get to do into all of the scenes around the country. You learn about so many bands/venues/cities you would never have known about otherwise and you make amazing friends.
Not including the excessive driving, our least favorite part is the sheer amount of work you have to do. You really have to do everything yourself and stay on top of people just to ensure every gig goes smoothly. It’s exhausting. It would be a dream to have a booking agent, but not having one will not stop us from setting up and going on the road.
A Deer A Horse Tour Tips
Do whatever you have to do stay healthy mentally and physically. Get a big cooler and buy groceries and avoid eating road/fast food. Get gym memberships (ours are with Planet Fitness) so you can work out (get those gains, bruh) and (ProTipAlert) utilize their *24 hour* shower services. Drink the booze in moderation or not at all most nights. And maybe most importantly, understand as a band that it’s important to have alone time on the road – take as much of it as you can, ideally outdoors, and you’ll love yourself and your bandmates more after doing it.
If you are at a place with your band where you want to start touring, start small. Do weekends and short 5-7 day regional tours in order to build a fanbase close to home. Slowly branch out to 2-3 week tours, a little further away each time. Do a lot of those so you get to know your own and your bandmates’ personal needs. If you have any personal issues, DO NOT let them fester. Talk about them immediately before you develop resentments!
Also, we have learned the hard way many times that the only way to get shit done is to do it yourself – this is where DIY really holds meaning. No one is going to book the tour for you. We no longer rely on anyone we don’t know very very well to set shows up for us. Since having this realization, booking has gone way more smoothly and we have had very few shows fall through.
The Big Drops
61 Shows
5 Weeks
Following the release of their debut album Time, Color, The Big Drops toured the U.S. and Canada, playing their fair share of hippie festivals, Sofar Sounds gigs, and duo sets. When I went to Canada to tour manage them, I was was quickly re-named tour ‘Mama-ger,’their drummer caught a bad cold and turned into ‘Baby Grandpa’ (poor Baby Grandma!) and an exceptionally friendly man driving an Ottawa mail truck hit the right side mirror off of my van. But I swear I had a great time…
Top 3 Cities: Savannah GA, Montreal Canada, Harrisonburg VA
Favorite gas station and fast food chain: Definitely Couche-Tard in Montreal. It’s a pretty off the chain, and has the best name of any gas station I’ve ever seen.
What’s the craziest thing that happened to you on tour this year?
During MacRock Festival in Harrisonburg, we walked into a super smokey smoke machine basement bar to some sort of sexually charged jungle music, and saw the frontman wearing a hockey mask and revving a chainsaw. The show was immediately shut down as soon as we got there.
What is your most favorite and least favorite thing about DIY touring?
Being on tour is kind of like being on vacation. If you start working on your tour dates 3+ months in advance, you can typically just pick the cities you want to go to, and find a way to make a show happen there. Getting to experience new places via music is pretty awesome. If possible, try to set aside some time to enjoy the places you go!
Our least favorite thing about DIY touring is the amount of time and energy it takes to schedule, plan, and book all the dates yourself. You think, wouldn’t it be great if being in a band was all about being a musician?? But it is really rewarding to put together a good show, meet other cool bands and people who support your music.
The Big Drops Touring Tips
Tour is difficult for different people in different ways, so try to be extra considerate of your bandmates when on the road. Bring headphones, a book, something to keep you occupied while driving 5+ hours a day.
Getting sick on tour is no fun. Stay healthy! Don’t eat or drink too much garbage-y food. We usually bring a cooler packed with hummus, granola, nuts, apples, bananas, PB&J materials. Everyone in The Big Drops is pretty keen on eating raw garlic to keep us healthy and safe from estranged vampires.
Pack lightly, but bring extra socks. A small towel is useful for washing/ drying your face if you can’t take a shower. We also bring some essential oils like lavender or sage, so we emit a nice, pleasant odor.
(Interview by Greg & Vramshabouh)
Nihiloceros (NYC)
57 shows
4 weeks touring
Singer/guitarist Mike Borchardt of Nihiloceros is not only in one of the most hardworking touring bands, but is also the hardest working show-goer I’ve ever met. I see him at almost every show I attend, he takes 30+ photos of every band and then promptly uploads them to social media and tags everyone, helps promote shows when he can’t make them, and is super helpful in connecting touring musicians to other musicians/promoters/venues around the country when necessary. Thank you Mike, you’re awesome! This year his band transitioned from being Samantha (she’s dead) to Nihiloceros, released an EP, and in between being at every show possible in Brooklyn, also spent four weeks on the road.
Favorite Cities: Chicago IL, Philadelphia PA, Lawrence KS (and obviously Austin TX during SXSW)
Favorite gas station and fast food chain: Food in Canada it’s Tim Horton’s, in the U.S. it’s probably Taco Bell, though we seem to hit more Dunkin Donuts than anything else. For gas, it’s whatever is around right before we run outta gas. We do love those big truck stop gas stations that have fast food and big gift shops with silly souvenirs – great time to get out of the car and stretch your legs. I always make a point to stop at the Iowa80 outside of Des Moines and Mars Cheese Castle driving between Chicago and Milwaukee.
What’s the craziest thing that happened to you on tour this year?
The craziest overall thing had to be our SAdpop tour in October where the 3 of us spent 2 weeks driving across the East Coast and Canada jammed into a Mini Cooper with all our stuff. That many miles stuck in a clown car will make everything crazy.
What is your most favorite and least favorite thing about DIY touring?
The hardest thing about any DIY tour is the actual booking of it yourself. We use all our vacation and sick days from work for touring, so we really gotta maximize our time. It takes a lot of time working with venues and bands, getting dates confirmed in a geographical route that makes sense to drive, while also trying to book it so you don’t end up with too many wasted days off.
The best part though is meeting new bands and making new fans, exploring new cities, being inspired by new people outside of NYC… and hopefully inspiring something in them as well.
Nihiloceros Touring Tips
If you can share a leg of your tour with another band that is more well known in the area, that can really help a lot with some of the logistics like routing, confirming venues and places to stay. That didn’t end up working out for us on this year’s tours, but we are sharing a stretch of shows in the U.S. and Canada with another band next year which we are pretty excited about.
Oftentimes tours take you across varying temperatures, so bring proper layers for the season, and that extra hoodie or jacket will be better suited on your body or in your lap than taking up wasted space in your bag. Get really good at packing your gear efficiently before you hit the road, and then it’ll be a breeze every night fitting everything in the car. Apart from that, drink way more water than you think you need to, bring plenty of Advil PM which will help you sleep when you do get a chance to crash, and will double assist for the aches that come with playing every night, lugging gear, sleeping on couches/floors, and being crammed in the car for long stretches of time.
(Interview by MikeBorchardt)
Giantology (Chicago)
50 Shows
12 Weeks
I mentioned Giantology in one of my first Check The Spreadsheet columns, because I was so impressed with how their bassist, Gina Davalle, basically just picked up the bass guitar and then decided to go on tour for three months without having any previous touring experience. I also love their space suits and weirdo glasses.
Top 3 Cities: Austin, Portland, and Atlanta
Favorite gas station and fast food chain: LOVES is my favorite gas station/truck stop. McDonald’s would definitely be our fast food chain of choice. McDonald’s was like our home in every city. We drank their coffee every morning and indulged in their free wifi.
What’s the craziest thing that happened to you on tour this year?
Honestly, I think the craziest thing is what did not happen. During 3 months on the road we never had any serious car troubles, or major set backs. I have heard so many touring horror stories, and being that this was my first tour I didn’t know what to expect. I was fully prepared for things to go awry and to get stranded somewhere in need of a mechanic. We were very lucky in that sense!
What is your most favorite and least favorite thing about DIY touring?
My favorite thing about DIY touring is meeting new people in every city, wether it be people at the shows or bands we played with, DIY touring would hardly be possible with out these people doing their part to keep their city’s music scene alive. We met a lot of great people, whom we now consider friends. I think the best thing about touring is getting to visit different cities, and getting to play shows every night.
My least favorite thing about DIY touring is the tole it took on me physically at times from eating too much fast food to sleeping in a van or on a floor every night, not getting quality sleep, it can leave you feeling pretty run down, and exhausted. Definitely, worth it though.
Giantology Tour Tips
Take care of yourself, sleep is so important. Get those hours in when you can!
Don’t drink too much before a show. It’s easy to drink a bit too fast when nervous. (i have learned this the hard way) It is a really shitty feeling to mess up during a show bc you got a little too drunk, but it’ll teach you your limits. Know your limits and stick to them.
Making friends and exchanging contact info with the bands you enjoy playing with is a great tool for booking future shows when looking to play in their city and vise versa. There are no booking agents or guarantees, DIY booking is all about reciprocity.
Do your research before buying a tour van! Take care of said tour van, for with out it, none of this is possible. Sign up for AAA, keep up with oil changes, etc. Always remember where you parked it, don’t stray too far away from it, or leave it unattended for very long.
Leave enough driving time in between shows to account for the unexpected, or spontaneous adventures.
Always play to your best ability even if you’re playing for only a couple of people.
Look out for your bandmates.
(Interview by Gina Davalle)
Ramonda Hammer (LA)
54 Shows
9 Weeks
Ramonda Hammer were the band that made me believe it was possible to book a tour from coast to coast yourself. I met them while playing in LA in 2016 with Sharkmuffin – we had flown out and rented a car to do our west coast tours a couple years in a row. It seems dumb, but when Ramonda Hammer came to play with us in Brooklyn and I realized had driven the whole way, I was inspired to do the same the next time we planned shows on the west coast!
Top 3 Cities: Los Angeles, Nashville, and Brooklyn
Favorite gas station and fast food chain: Favorite gas station is Kum & Go because we are all children and it’s always funny. Favorite fast food chain will be a band argument probably.
What is the craziest thing that happened on tour?
The GARMP saga!! We were getting ready for our September tour and there was gonna be a show with our homies in Nashville who run the amazing DIY record label Cold Lunch Recordings. They organized a rad house show for us, and at the show there was gonna be a stick and poke tattoo artist so we were stoked to partake in that. In the Facebook event page, the artist had asked people to comment what they were gonna get tattooed, and this one guy Jonathan (who we didn’t know at all) said he’d get any five letter word tattooed on his body. So our bassist Andy made up the word GARMP and was determined to have this random guy get GARMP tattooed on him. It turned into a crazy comment thread of people voting and Andy even made a campaign sign that read “GARMP FOR JONATHAN’S TATTOO 2017”. People were very confused. We thought it was hilarious. Flash forward to Nashville: we’re all anxiously waiting to meet Jonathan. We have no idea who he is. Randomly we see some tattooed bearded dude walking around the party with an actual baby in his arms and we think this is odd. Turns out that was Jonathan, who by the way we’ve just been calling GARMP the whole time because duh. Anyways we meet him, he gets his GARMP tattoo on his “gARMp-pit” (which is extra funny), and then I find out he’s from my hometown in Orange County and knows some of my friends. Super weird. Also, why did he have his baby at a basement kegger? Not sure. But at least he and Andy became best friends on the internet for a second and almost did karate in the garage together.
What is your favorite & least favorite thing about DIY touring?
My most favorite thing about DIY touring is all the love and support we encounter on our travels. It really surprises me and warms my heart every single time. People are so generous with giving us places to stay and making us food and making us feel welcomed. It’s so so so cool. My least favorite thing is being too cold or too hot and also when shows get cancelled.
Ramonda Hammer Touring Tips
Well, I would say plan for EVERYTHING that could go wrong to GO WRONG. That way when shit happens (and it always does), you’ll be prepared. We always bring jumper cables and a gas can and blankets to cover our gear with in the van, and we try to have a cushion of funds to pay for any unplanned hotel stays or van breakdowns. Also, don’t let your drummer and bass player conspire to trick you into watching the re-make of The Mummy with Tom Cruise.
(Interview by Devin Davis)
Note: This list was based on my own experiences with musicians I’ve met by living in Brooklyn and performing and touring for 21 weeks of 2017 with Sharkmuffin, Ex-Girlfriends & Kino Kimino. It is not definitive and I would love to hear from and about more bands that book their own tours and/or tour extensively in the U.S. & beyond. Feel free to contact me with your suggestions & stories at sugarmamabk@gmail.com.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]Ex-Girlfriends tour routes by Tine Hill
After spending 21 weeks on tour in 2017 with four bands (playing in Sharkmuffin, Ex-Girlfriends, Kino Kimino and tour mama-gering for The Big Drops) in three different countries, here are my picks for the best promoters, collectives and venues that I’ve been lucky enough to experience in 2017 (in no particular order)…
Sharkmuffin played at Sticky Mike’s Frog Bar in Brighton for the Great Escape Festival at about 3 in the morning. English psych rockers PINS kicked off the night and I couldn’t believe people were still around and excited that late. True to its name, the basement venue of Sticky Mike’s is reminiscent of sweaty ’70s LES punk venues, with a fence barricade between the stage and audience that everyone pushes and pulls on. At one point during our set an audience member coaxed me to jump over the barrier and crowd surf. I took the opportunity to do so, but was quickly dropped (don’t worry, I’m used to it) into a puddle of vomit.
Polly & Ollie, who organized the whole show, put us up in their flat that night, as well as for our return visit to Brighton – the final show of our U.K. tour. Every last Friday, they and a group of friends who “wanted to give themselves and other girls involved in music, art and promoting a more accessible platform in the music industry on their own terms” host BITCH CRAFT at Sticky Mike’s in an effort to create “a safe, friendly and equal environment for girls to come and enjoy themselves and promote what they’re good at,” including behind-the-scenes support.
Little Dickman Records (The Saint, Asbury Park Yacht Club, Asbury Hotel, ect.)
Asbury Park, NJ
Asbury Park, NJ is a small city by the sea, sandwiched between NYC and Philly. A decade ago, Asbury was a ghost town full of uninspiring classic rock cover bands, making it difficult to convince touring bands to pass through. Little Dickman Records, run by Chris and Amy Dickman, have changed all that with their intent to bring the coolest original touring rock bands to Asbury Park. One of their most memorable shows of the year was when Nashville country duo Birdcloud played at The Saint. “The place was packed and there was a real excitement in the air. Birdcloud came out in diapers and put on quite an amazing show. Probably one of the edgiest and dirtiest shows Asbury Park has seen since the night GG Alllin played Fastlane in ’91,” remembers Chris.
The Little Dickman team also presents shows at Asbury Park Yacht Club and at the Asbury Hotel – named Best New Hotel in 2016 in a USA Today Readers’ Poll. Fruit & Flowers played there with The Nude Party and High Waisted, two shows that LDR say they’re also most proud of this year. We also played the Little Dickman Records SXSW showcase in Austin, Texas, which included music from LDR artists The Off White, The Blind Shake, Thelma And The Sleaze, Pink Mexico, Dead Coast and more.
Fleetwood’s is a brand new rock ‘n’ roll chapel, vintage store, rock venue and bar run by a wonderful woman named Mary and her partner. She put together a great last minute show for Ex-Girlfriends in September and was also able to host A Deer A Horse after their Florida shows were canceled because of the Hurricane Irma. It’s a versatile and cozy space where we felt right at home.
“Fleetwood’s Rock-n-Roll Wedding Chapel and Vintage in Asheville, NC opened on August 23rd 2017. My partners and I had the opportunity to take over an old pawn shop that we transformed into a vintage store with a bar and a ‘quickie wedding chapel’ (where bands play). Since we’ve been open we’ve hosted over 50 bands from all over the country – mostly punk and rock-n-roll with a couple of old-time country events. We’ve also held two legal weddings (including same sex) and three drunken fake ones. The word has spread fast within the band scene and nearly every touring band is making plans to come back. I think that our unique space coupled with our true love and respect for indie musicians is what makes us so special. We try and create a welcoming environment to all who come through and make sure they are paid well and respected. We’ve run the gamut from unknown bands that have blown our minds to members of bigger groups like TVOTR and The Black Lips. We look forward to every band that plays because we live for Rock-n-Roll.” – Mary
Janeth Gonda of Made in Colombia Presents has run a DIY venue out of her incredible apartment with basement studio space and backyard since 2014. At Barranquilla, I’ve played anything from a horror movie screening/flea market/record release party to my own joint birthday party with Natalie of Sharkmuffin. She has hosted countless touring bands, Northside events, full moon gatherings and so much more. The event she is most proud of this year at Barranquilla was the BUST Pride Event with Haybaby, New Myths, Parrot Dream, Lost Boy ?, Espejismo (feat. Janeth herself!), See Through Dresses, Hot Curl & Street Rules.
“This year I’ve been super lucky to extend my platform beyond Barranquilla Studios by working with BUST Magazine. It’s so awesome to be able to bring so many amazing people together. I think I’m most stoked on my efforts to help create safer spaces for open discussions and to hopefully foster change. At my most recent event we combined music, crafting, and herbalism with politics and workshops such as how to heal after sexual trauma and consent. I think it’s essential to bring certain issues to light even when we’re just having a good time at a show. In order to create change we sort of have to shove it down people’s throats, raise our voices and let them know we are here.” – Janeth Gonda
We Can Do It Promotions (The Lock Tavern)
London, England
When Sharkmuffin toured the U.K. for the first time in May 2017 we had no idea what to expect. We feel so lucky to have met Kelly of We Can Do It Promotions who put together our amazing first show in London at The Lock Tavern that was way more well-attended and fun than any of us could have imagined. Founded in January 2016, their mission is to support “continuously improving but sometimes overlooked gender equality. In the music industry we are constantly met by male dominated line-ups and We Can Do It Promotions is here to support female and male musicians equally.” Their website includes interviews & photos of a lot of the shows they’ve promoted!
Muchmore’s is the last DIY venue of Williamsburg, Brooklyn owned by New Orleans born lawyer Andrew Muchmore. This year he had a major victory with a lawsuit that helped overturn the 89-year-old Cabaret Law, which prohibited dancing at venues that didn’t have a certain license. Muchmore’s current booking manager is Heather Cousins of Ex-Girlfriends and Side Bitch.
“One thing I love about being a booking manager and also a touring musician is that I get to help bands we’ve played with on the road. We recently had Blaha from Minneapolis; one of their members put us up while we were out there. Today we had Cult Flea Market Twisted Christmas edition which, yes, is a Flea Market for horror and weird cult stuff. It was put on with Mike Hunchback from Co-Op 87 Records (cool record store in Greenpoint). I picked up a Wanda Jackson Record and a weird novel about lust and blood with Cavewomen. I’ve made cocktail menus of women-fronted bands; you can get a Birdcloud or a Sharkmuffin.
We’ve had so many great shows lately, like Hank & Cupcakes from Georgia, and Ute Root from Australia. I love booking all kinds of stuff, from comedy to rock shows and burlesque. We even have a monthly wrestling comedy show! I can’t wait to do more with the art scene – especially comic book artists – and we’re hoping to finally get some rock ‘n’ roll DJs. All in all, being a booker is a rewarding experience even if it can be a little grueling sometimes.” – Heather Cousins
Super Dark Collective (One Caroline)
Saratoga Springs, NY
I was able to play at One Caroline in Saratoga Springs with Kino Kimino and also come back to see a show with The Big Drops, High Waisted and The Coax in November. One Caroline is your typical jazz bar with fancy cocktails and good American bistro styled food. But Super Dark Collective ironically hosts louder shows on Mondays and Thursdays. The block that One Caroline is on gets so crazy on the weekends with all its packed bars, cover bands and college student crowds, but One Caroline is the only place you can here a plethora of genres of rock music as well as interesting touring bands thanks to Super Dark Collective. They also run the independent record labels Super Dark Records and Lo-Fi Kabuki Records and book shows in the Capital Region area.
GNARBURGER Records
Los Angeles, CA
GNARBURGER is currently my favorite record store. The joint venture between Gnar Tapes and Burger Records opened their doors in 2015 and have let bands from all over play on their tight floor space ever since. Ex-Girlfriends and Fruit & Flowers played a day show here back in February, thankfully escaping the NYC winter to play music, drink beer, and shop for records & vintage clothes on a lovely afternoon.
Kind Turkey Records is a garage/punk/pop record label run by Bobby Hussy from The Hussy, whose roster includes Proud Parents, Digital Leather, and Nots among many others. Bobby also books amazing line-ups at Mickey’s Tavern every time we come through town. The venue has a few different velvety rooms, a pool table and great food (plus they have an option to feed bands)! Bobby also has put together Turkey Fest every fall for the past eight years.
Hi Tide
Brooklyn, NY
Hi Tide is a booking company formed by Ana Becker of Fruit & Flowers and Tim Race of Big Bliss (both of whom were recently named the #1 and #2 hardest working bands in NYC by Oh My Rockness).
“Tim and I started Hi Tide after we got back from a joint Big Bliss / Fruit & Flowers tour in March. We booked that tour together, and it was the least painful tour booking experience either of us had ever had. Most of us in DIY touring bands rely on friends in bands in other cities to help us book good shows in their towns. It makes a huge difference when people actually set up a show with care. So as long as we’ve each been in bands, we’ve done our best to return the favor when bands from other cities reach out to us. We figured we could do that part together too, so we stuck a logo on it and Hi Tide was born.”- Ana Becker
“The idea for Babes All Rock started on a Facebook thread. One of the organizers from Color Me Bushwick put out a call for recommendations of women musicians to play CMB. I tagged a ton of people, others chimed in, and it snowballed. A few people thought it’d be a great idea to make that into a fest of its own, and we got to work. Tim was 100% on board; booking diverse lineups has been a part of Hi Tide’s mission from the start. Also crucial to the fest’s organization were Gwynn Galitzer of Suffragette City, Amanda Jun, Rachel Rossen, Janeth Gonda, Josh Meyer & many others.” – Ana Becker
Booking a tour is basically planning a road trip with the goal of playing music every night and (hopefully) making enough money for gas to your next destination. Booking your first tour is a grind, so it’s helpful to have higher purpose that is fun and motivating. Bands usually plan a tour to promote an EP or album release, but the first “tour” I went on was a 32-hour drive straight to SXSW in 2011 with my two-piece band Pool Sharks (my drummer, Lani now plays in Weeping Icon) in order to play one house party at SXSW that was shut down before our set. I’ve been to SXSW seven years in a row now, so it’s a fun place to start!
You could be really creative with your touring intent. Kino Kimino toured down to the Woman’s March on Washington in January (the house party we played in D.C. post-march was INSANE). This past August, Sharkmuffin toured to see the Total Solar Eclipse in South Carolina with our appropriately named friends Wild Moon.
Garage rock/folk blues guitar goddess Melissa Lucciola (of Wild Moon,Francie Moon, and bassist of Kino Kimino) is one of my tour heroes. She has undertaken DIY tours that have lasted 4 months or more at a time, with small breaks in between. One of her main goals as a musician is to tour and will take every opportunity to do so.
“Touring has always had an array of special purposes in my life. I have toured in bands and acoustically from house shows to art galleries to larger venues and have always found great purpose in any of those situations. I went on my first tour ever because I love to travel and play music every day and fortunately we were asked to join another band that knew how to book it. Later on I was asked to tour solo and acoustically. Even though playing acoustic wasn’t my first choice, I figured since I had the opportunity to do the leg work and learn how to tour, the places to play, and how to make some money while at it that I could one day help all my friends who want to play music full time too. I’m still on that path and was able to bring my full band on the road earlier this year on my most successful tour yet, which was very encouraging for me.
Touring has also made me aware and extremely appreciative of this amazing network of people who constantly help each other out. By touring you eventually find yourself in this very large community of fellow musicians, artists, organizers, and just straight up supportive people who are pushing each other along. I am part of a bunch of groups online that are always assisting each other with booking shows, finding photographers or artists to help with merchandise and posters, website designers, videographers for music videos and just simply sharing their music with each other.
I’m really honored to not only be able to do what I love, but be a part of something bigger than me that continuously helps others be able to do it too.” – Melissa Lucciola
Whether you want to support your release, support a good cause, or are just craving adventure, here are some basics to start booking your tour:
Give yourself enough time. It’s best to start booking tours 3-5 months in advance. If it’s a tour to a festival like SXSW, the earlier you start booking it the better. Keep in mind that you’ll want to start promoting the show at least a month in advance and it could take two months to lock down the date/venue/supporting acts.
Make friends & trade shows. Pay attention to your band’s e-mail/Facebook messages. Musicians you probably have never heard of are looking to play in your town and may have reached out for your help. If you set up a good show for them in your area, they’ll most likely be happy to return the favor in their town!
Take advantage of online DIY communities. The Internet is a beautiful thing sometimes. Do DIY is a great resource of DIY spaces and organizers in many cities across the U.S. There are also Facebook groups for DIY scenes almost every major city that you can join and post in. While reaching out to people, always include links to your music, bio/other press, the dates you’re looking to play, and if you have any friends/know bands in the area.
Google. When all else fails, reach out to every venue & band you like in a certain area. Go to a venue’s contact page on their website or message them on Facebook.
Use your social media network. You probably have more friends/fans in different places than you would expect! Posting “Can you help us find a show in these places on these dates?” on each of your social media networks could get many unexpected results when you’re stuck.
Stay Organized. It is easy to get confused and double book dates or forget to fill dates all together. Creating a spreadsheet you can share with your bandmates with the dates, cities, bands, venues contacted, and any notes on the progress really helps keep things clear. And then you’ll also be able to yell at your bandmates to CHECK THE SPREADSHEET in the group text when they ask the same question for the thousandth time!
Hello! Thank you for checking the monthly DIY tour guide. I play on tour with three Brooklyn-based bands and have been on the road for at least a week each month this year (aside from one). Going on tour is a goal of many bands and in today’s super connected world it is easier than ever to attain. While being relatively easier to logistically set up, it is still a challenging undertaking on your wallet and personal and emotional health.
Touring can teach you who your friends are, how strong your relationship is and most importantly who you are. At best, it’s an incredibly fun and hilarious adventure, and at worst, a dehumanizing experience that shoots you straight into an existential crisis the moment you return home. In this monthly column, I will share my experiences and attempt to break down specific aspects of DIY touring so you can more easily hit the road yourself!
I was first introduced to Giantology, a two-piece garage band from Chicago at a show in Long Beach, CA. They’re an inspiring example of a band that just wanted to go on tour and did it. You don’t have to wait until you’re huge in your hometown, have a record on some label or even a booking agent. They were booking their first 3-month tour at the same time as they were writing their first songs. It was their bassist’s first tour ever. If you want to do it, the first step is having the attitude that it is not only possible, but with enough determination and organization it is something you can actually make happen in a matter of a few months.
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]Giantology basically jumped straight into touring like a bunch of bosses.
That doesn’t mean there won’t be setbacks; the trick is to not let ’em get you down. In Mobile, Alabama I played in two bands to an audience of exactly one person. The co-singer/guitarist in Ex-Girlfriends got onto the floor and screamed her lungs out to the single middle-aged podcast host from Florida like he was the A&R rep of Universal Music or the editor of the Rolling Stone or something. Personally, I get very discouraged and slightly humiliated when no one shows up after you’ve driven half way across the country and you’ve already played at this exact bar twice before, but she did not give a fuck.
I also felt similarly bummed when I played for the first time in front of a sold out room with Kino Kimino in San Francisco at The Independent. There was one moment when all I had to do was play the riff from “So Fresh and So Clean” as a transition between songs. I messed up and felt like a biggest idiot. Whether you’re playing to one person or 1,000 people, it’s always going to be something.
Here are some tips to keep your anxiety low, morale high, and generally give zero fucks when things get tough…
Take care of yourself. It’s easy to drink cheaply and/or free every night on tour, but that’s the fastest way to get depressed or sick. You’re probably going to do it anyway, so always keep gummy vitamins on hand in the front of the van. Wellness Formula works in a few days for bad colds, but gives you really smelly burps. Oregano Oil also works, but might make your mouth numb for a few minutes.
Drummers: Bring sandals & hemorrhoid cream (to avoid blood-ass from eating too much gas station food). Take shoes off right after the show and put sandals on – your band mates will thank you.
Beauty Rest: Melatonin /Advil PM and ear plugs can regulate your sleep schedule when you’re trying to crash in bizarre places surrounded by kind (but likely drunk and loud) strangers who let you have their floor, futon, or doggie bed to rest on.
Remember that you’re on the same team. No matter how close you are as friends, being in the same smelly van with the same few people to talk to for 24 hours a day will make you want to murder each other.
Your gear is going to malfunction, you’re probably going to get a cold or an engine mount in your 20 year old mini-van will break, and there’s a chance you’ll end up in the middle of the U.K. somewhere after calling 47 hotels and still end up sleeping in the van. All these things will make you even more on edge with only a few people in your immediate vicinity to take your frustrations out on. Be kind to each other…none of this shit matters. No matter what goes wrong, you’re basically married to the same dream and that is what will inevitably hold you together.
Pro tip: When a bandmate is having a temper tantrum, imagine them as an adorable five-year-old.
Gratitude. Be thankful for everyone who plays, promotes, does sound, feeds you, buys merch, and puts you up. Even if only one person shows up to your show, be thankful that they did. The first time we played in Wilmington, NC only one person came to our show and then the next time we came through town, that one person (Travis of Deadly Lo-Fi) threw us the best show of that whole tour.
I appreciate the bassist in Sharkmuffin so much, because she always appreciates every person involved, and makes it a point to shout out each person in her social media posts after the show. This not only makes a difference the next time we come through town – it really helps you feel more honored to be there and that what you came to share in the first place was worth it when you take the time to feel thankful for everyone individually.
Check back the third Monday of every month for more tips from Tara’s touring life.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
Ticket Giveaways
Each week Audiofemme gives away a set of tickets to our featured shows in NYC! Scroll down to enter for the following shindigs.
